Your team doesn't have a talent problem. It has a blind spot problem.
I've spent 20+ years walking into rooms full of smart, experienced people working confidently on the wrong problem. Not because they lack capability – because the assumption beneath the strategy has never been questioned.I find what everyone in the room has agreed not to look at. Then I make it actionable.
ERIC MARKOWITZ
Blind Spot Advisor | Executive Coach & Business Consultant
If any of this sounds familiar, we should talk.
Your team is working hard – but the results aren't matching the effort.
You're preparing for a launch and something about the strategy doesn't feel right, but you can't pinpoint what.
A decision keeps stalling. Everyone's aligned on the answer, but nobody's asking whether it's the right question.
You've tried to implement change – new tools, new processes, new direction – and it hasn't stuck.
You're hitting a ceiling your internal team hasn't been able to break through.
These aren't talent problems. They're blind spot problems. And they're exactly what I'm built to solve.
What I Do
Blind Spot Diagnostic
The assumption your team has stopped questioning is almost always the most expensive one. I surface it – and give you the tools to act on what you find.Strategic Decision Coaching
When a high-stakes decision is stalling, I work directly with you to pressure-test the logic, find what's missing, and move forward with clarity.Launch & Go-to-Market Strategy
The gap between the product story your team has built and the message that actually moves the market is where most launches lose. I close that gap before the budget is spent.Organizational Blind Spots
The problem that keeps returning isn't a personnel problem. It's a system producing the same outcome regardless of who's in the seat. I find the system.
The work speaks for itself.
Merck – Gardasil Launch
Led the digital commercial strategy for the world's first cancer vaccine. The campaign went viral within three months of launch. Followed by the redesign of MerckVaccines.com – Webby Award winner.Genentech – Compliance Innovation
Engineered a solution that eliminated $1,000-per-slide compliance costs across 3,000 users. Cost reduction: 9,000%. Structured as a recurring revenue model.Oxford Immunotec – Global Commercial Asset
Transformed three static PDFs into an interactive global asset used across 8 countries in 8 languages. Award of Distinction, Communication Arts.Newton Edge – Turnaround
Walked in on Day 1 to find half the company walking out. Spent the day asking every remaining employee: are you staying or leaving? Built the rebuild plan that night. Appointed COO the next morning. Won 80%+ of RFPs under the new go-to-market structure.20+ years of work across: Merck · Pfizer · AstraZeneca · J&J · Genentech · Eli Lilly · Novartis · Roche · Bristol-Myers Squibb · Sanofi · IBM · Dow Jones · American Express · MetLife
One conversation changes the trajectory.
Most costly decisions don't fail from lack of information – they fail from an unexamined assumption nobody questioned.This is a 30-minute conversation to surface the blind spot behind your most pressing strategic challenge. No pitch. No deck. Just a second set of eyes on the problem your team has been too close to see clearly.Come with a specific decision, initiative, or challenge currently on your desk. We'll find what's hiding beneath it.
Book a 30-Minute Blind Spot Advantage Strategy Call.
If you're hitting a wall your internal team hasn't been able to break through – that's the conversation I'm built for.ERIC MARKOWITZ
Blind Spot Advisor | Executive Coach & Business Consultant
herobusinesscoaching.com | Email Me
Member of Nova Network - Top 3% of World's Talent
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